Form analytics is the measurement and reporting of form submission data — volume, trends, geographic distribution, spam rates, and conversion patterns — to understand and optimize form performance.
Form analytics goes beyond counting submissions. It provides insight into when, where, and how people interact with your forms, helping you make data-driven decisions about form design, placement, and targeting.
Basic form analytics includes submission volume over time (daily, weekly, monthly charts), geographic distribution (which countries or cities submissions come from), and spam rates (what percentage of submissions are flagged as spam). These metrics help you spot trends — a spike in submissions after a marketing campaign, a sudden increase in spam, or a drop that might indicate a broken form.
Advanced analytics includes UTM parameter tracking (identifying which marketing channels drive form submissions), field-level analysis (which fields cause users to abandon the form), and conversion rate tracking (comparing form views to completed submissions).
FormsList provides a built-in analytics dashboard for every form. You see a 30-day submission volume chart, daily breakdowns, top-performing forms, spam rate tracking, and per-submission metadata including geolocation and UTM parameters. Export data as CSV or JSON for deeper analysis in external tools.
A 30-day bar chart showing daily submission counts, helping you identify trends, campaign impact, and unusual patterns.
IP-based geolocation data showing which countries and cities your form submissions come from, useful for targeting and localization decisions.
Track utm_source, utm_medium, and utm_campaign parameters to understand which marketing channels drive the most form submissions.
Set up your form backend in under a minute. No server required, no complex configuration — just a simple endpoint for your forms.