E-commerce stores often need custom order forms for bulk orders, custom products, or wholesale inquiries that don't fit standard shopping cart workflows.
By Vaibhav Jain · Last updated March 27, 2026
FormsList provides flexible form endpoints that work with any e-commerce platform. Embed order forms on your Shopify, WooCommerce, or custom store, and route submissions to Google Sheets for order tracking or Slack for instant team notifications.
Google Sheets integration
Email notifications
Custom redirects
Spam protection
Submission export
Standard e-commerce checkout doesn't fit every product. Custom orders, B2B bulk inquiries, made-to-order items, and "request a sample" flows all need form-based intake before the actual cart kicks in. Shopify and WooCommerce contact forms are usable but limited — they don't handle product configurators, conditional fields based on prior answers, or per-product routing to different fulfillment teams. A standalone form backend lets you wire the inquiry-to-cart bridge however your business actually works, without forcing every product into a one-size-fits-all checkout.
A customer wants a custom dining table. Your form asks: wood species (oak/walnut/maple), length (4-12 ft slider), edge style (live edge / beveled / square), base (trestle/pedestal/hairpin), stain color, finish, and zip code for shipping calc. Conditional logic hides the live-edge sub-questions if they pick beveled. On submit, FormsList POSTs to your webhook which generates a quote PDF, emails the customer, and creates a draft Shopify order tagged "custom-table-quote" for your sales team to follow up. The 73% of customers who don't convert get added to your abandoned-cart sequence via the auto-response email.
A practical starting field list for this use case. Mix and match based on what your team actually acts on.
| Field name | Type | Why it matters |
|---|---|---|
| Primary contact, doubles as account lookup | ||
| product_sku | hidden | Pre-filled from the product page they came from |
| quantity | number | Trigger bulk-discount logic in your webhook |
| customization_notes | textarea | Free-text for special requests |
| shipping_zip | text | Required to estimate shipping cost |
| preferred_delivery | date | For made-to-order timeline planning |
| company_name | text | B2B signal — routes to wholesale team |
| business_type | select | Retailer / Distributor / Designer / End user |
FormsList's Google Sheets integration automatically adds every form submission as a new row in your spreadsheet. No manual exports, no copy-pasting, no Zapier middleware. Submissions flow from your form to your spreadsheet in real time. This integration is perfect for teams that use Google Sheets for lead tracking, data analysis, or reporting. Each form field maps to a spreadsheet column, and new submissions are appended as rows. You get a living, always-up-to-date record of every submission. The setup is seamless: authorize FormsList to access your Google Sheets, select or create a spreadsheet, and map your form fields to columns. From that point on, every submission automatically appears in your sheet within seconds.
FormsList's email notification feature ensures you never miss a form submission. Every time someone fills out your form, you receive a detailed email with all the submitted data — delivered to one or more email addresses instantly. Email notifications are the most fundamental way to stay on top of form submissions. They work universally — no app to install, no integration to configure, no third-party account needed. If you have an email address, you can receive form submissions. You can customize which email addresses receive notifications, set a custom subject line and reply-to address, and control which form fields appear in the email. FormsList email notifications also include a direct link to view the submission in your dashboard for additional context and actions.
FormsList's Zapier integration opens the door to thousands of app connections. When someone submits your form, Zapier can automatically create a lead in your CRM, add a row to Airtable, send an SMS, create a Trello card, trigger an email sequence — or any combination of 5,000+ supported apps. The integration works through Zapier's trigger system. FormsList appears as a trigger app in Zapier, and "New Form Submission" is the trigger event. From there, you build your Zap by adding action steps with any Zapier-supported app. No coding required. This is ideal for teams that already use Zapier for workflow automation. Instead of building custom integrations for every tool in your stack, connect FormsList to Zapier once and automate everything from a single visual workflow builder.
Set up your form backend in under a minute. No server required, no complex configuration — just a simple endpoint for your forms.